{"id":61427,"date":"2026-02-03T08:00:34","date_gmt":"2026-02-03T13:00:34","guid":{"rendered":"https:\/\/clarkstonconsulting.com\/?p=61427"},"modified":"2026-02-03T15:48:16","modified_gmt":"2026-02-03T20:48:16","slug":"analytics-strategy-for-a-cpg-company","status":"publish","type":"post","link":"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/","title":{"rendered":"Developing an Analytics Strategy for an Iconic CPG Company"},"content":{"rendered":"<p><em>Clarkston Consulting supported a CPG company in developing an enhanced analytics strategy. Read a synopsis of the project below or download the full case study.<\/em><\/p>\n<p style=\"text-align: center;\"><span class=\"btn btn-default\"> <a href=\"https:\/\/info.clarkstonconsulting.com\/developing-an-analytics-strategy-for-an-iconic-cpg-retailer\" target=\"_blank\" rel=\"noopener\">Download the Analytics Strategy for a CPG Company Case Study Here<\/a> <\/span><\/p>\n<hr \/>\n<p><span data-contrast=\"auto\">An iconic\u00a0CPG<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">company wanted to better leverage analytics so that they could make better and more <\/span><a href=\"https:\/\/clarkstonconsulting.com\/insights\/how-can-i-trust-my-data\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">data-informed business decisions<\/span><\/a><span data-contrast=\"auto\">. In some areas, they simply had no established access to data, and in others, their data assets were cumbersome and under-leveraged.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The organization\u00a0didn\u2019t\u00a0have a holistic data and analytics strategy that\u00a0guided\u00a0these initiatives. Clarkston\u2019s extensive\u00a0<\/span><a href=\"https:\/\/clarkstonconsulting.com\/insights\/data-and-analytics-capability-assessment\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">current state assessment<\/span><\/a><span data-contrast=\"auto\">\u00a0identified deep opportunities to strengthen the\u00a0organization\u2019s\u00a0<\/span><a href=\"https:\/\/clarkstonconsulting.com\/insights\/data-governance-strategy\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">data governance and data architecture strategy<\/span><\/a><span data-contrast=\"auto\">\u00a0and execution, as well as develop their skills in the\u00a0<\/span><a href=\"https:\/\/clarkstonconsulting.com\/insights\/data-storytelling-and-visualization-in-consumer-products\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">data visualization<\/span><\/a><span data-contrast=\"auto\">\u00a0software.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Additionally, to\u00a0initiate\u00a0and focus the engagement, the organization shared six revenue-driving use cases to drive the scenarios and asked Clarkston to provide specific and actionable recommendations for how they could meet each of these analytics use cases. The recommendations Clarkston provided for each use case focused on a phased approach so that the organization could start seeing benefits within months while also\u00a0scaling to\u00a0even bigger benefits over time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Clarkston conducted a detailed assessment of the organization\u2019s current state and maturity across data and analytics functions, including organization and skillsets; data and technology; process and planning.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">After carefully considering the client\u2019s current landscape alongside their named needs, while also anticipating the growth and opportunities of tomorrow, Clarkston created a roadmap for implementing recommendations that\u00a0included establishing a\u00a0<\/span><a href=\"https:\/\/clarkstonconsulting.com\/insights\/data-governance-process\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">foundational data governance program<\/span><\/a><span data-contrast=\"auto\">, implementing a data lake for improved data architecture,\u00a0conducting\u00a0organizational training on the data visualization tool, and\u00a0taking\u00a0specific actions to achieve progress on the six use cases\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In addition, each analytics use case was broken down to actions and associated outputs that would result in benefits across the short, mid, and long term, with a focus on generating revenue for the CPG company.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h2><em>Download the <a href=\"https:\/\/info.clarkstonconsulting.com\/developing-an-analytics-strategy-for-an-iconic-cpg-retailer\" target=\"_blank\" rel=\"noopener\">Analytics Strategy for a CPG Company<\/a> case study, and learn more about <\/em><em>our <a href=\"https:\/\/clarkstonconsulting.com\/services\/data-analytics\/data-consulting\/data-strategy\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Data and Analytics Strategy\u00a0Consulting Services<\/span><\/a> <\/em><em>by contacting us below.\u00a0<\/em><\/h2>\n<p style=\"text-align: center;\"><span class=\"btn btn-default\"> <a href=\"https:\/\/clarkstonconsulting.com\/contact-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact Us to Learn More<\/a> <\/span><\/p>\n<p><em>Contributions by Reed McKenzie<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clarkston Consulting supported a CPG company in developing an enhanced analytics strategy. Read a synopsis of the project below or download the full case study. An iconic\u00a0CPG\u00a0company wanted to better leverage analytics so that they could make better and more data-informed business decisions. In some areas, they simply had no established access to data, and [&hellip;]<\/p>\n","protected":false},"author":250,"featured_media":61371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11,592],"tags":[568],"class_list":["post-61427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-products","category-data-analytics","tag-case-study","insight_type-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Developing an Analytics Strategy for a CPG Company<\/title>\n<meta name=\"description\" content=\"We supported a CPG company in developing an enhanced analytics strategy, performing an assessment and creating a roadmap for implementation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developing an Analytics Strategy for an Iconic CPG Company\" \/>\n<meta property=\"og:description\" content=\"We supported a CPG company in developing an enhanced analytics strategy, performing an assessment and creating a roadmap for implementation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Clarkston Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClarkstonConsulting\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-03T13:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T20:48:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clarkstonconsulting.com\/wp-content\/uploads\/2026\/01\/Developing-an-Analytics-Strategy-for-an-Iconic-CPG-Retailer_featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chandler Kneer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Clarkston_Inc\" \/>\n<meta name=\"twitter:site\" content=\"@Clarkston_Inc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chandler Kneer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/\",\"url\":\"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/\",\"name\":\"Developing an Analytics Strategy for a CPG Company\",\"isPartOf\":{\"@id\":\"https:\/\/clarkstonconsulting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/clarkstonconsulting.com\/wp-content\/uploads\/2026\/01\/Developing-an-Analytics-Strategy-for-an-Iconic-CPG-Retailer_featured.jpg\",\"datePublished\":\"2026-02-03T13:00:34+00:00\",\"dateModified\":\"2026-02-03T20:48:16+00:00\",\"author\":{\"@id\":\"https:\/\/clarkstonconsulting.com\/#\/schema\/person\/959926580bbb1ce099601c6ad62390e8\"},\"description\":\"We supported a CPG company in developing an enhanced analytics strategy, performing an assessment and creating a roadmap for implementation.\",\"breadcrumb\":{\"@id\":\"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/#primaryimage\",\"url\":\"https:\/\/clarkstonconsulting.com\/wp-content\/uploads\/2026\/01\/Developing-an-Analytics-Strategy-for-an-Iconic-CPG-Retailer_featured.jpg\",\"contentUrl\":\"https:\/\/clarkstonconsulting.com\/wp-content\/uploads\/2026\/01\/Developing-an-Analytics-Strategy-for-an-Iconic-CPG-Retailer_featured.jpg\",\"width\":600,\"height\":450,\"caption\":\"Developing an Analytics Strategy for an Iconic CPG Retailer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/clarkstonconsulting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Developing an Analytics Strategy for an Iconic CPG Company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/clarkstonconsulting.com\/#website\",\"url\":\"https:\/\/clarkstonconsulting.com\/\",\"name\":\"Clarkston Consulting\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/clarkstonconsulting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/clarkstonconsulting.com\/#\/schema\/person\/959926580bbb1ce099601c6ad62390e8\",\"name\":\"Chandler Kneer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/clarkstonconsulting.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3c32fa1241a82a173ab0403bc1b90558abe91fb70fc38936ea8c608274846562?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3c32fa1241a82a173ab0403bc1b90558abe91fb70fc38936ea8c608274846562?s=96&d=mm&r=g\",\"caption\":\"Chandler Kneer\"},\"url\":\"https:\/\/clarkstonconsulting.com\/insights\/author\/chandlerk\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Developing an Analytics Strategy for a CPG Company","description":"We supported a CPG company in developing an enhanced analytics strategy, performing an assessment and creating a roadmap for implementation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/","og_locale":"en_US","og_type":"article","og_title":"Developing an Analytics Strategy for an Iconic CPG Company","og_description":"We supported a CPG company in developing an enhanced analytics strategy, performing an assessment and creating a roadmap for implementation.","og_url":"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/","og_site_name":"Clarkston Consulting","article_publisher":"https:\/\/www.facebook.com\/ClarkstonConsulting\/","article_published_time":"2026-02-03T13:00:34+00:00","article_modified_time":"2026-02-03T20:48:16+00:00","og_image":[{"width":600,"height":450,"url":"https:\/\/clarkstonconsulting.com\/wp-content\/uploads\/2026\/01\/Developing-an-Analytics-Strategy-for-an-Iconic-CPG-Retailer_featured.jpg","type":"image\/jpeg"}],"author":"Chandler Kneer","twitter_card":"summary_large_image","twitter_creator":"@Clarkston_Inc","twitter_site":"@Clarkston_Inc","twitter_misc":{"Written by":"Chandler Kneer","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/","url":"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/","name":"Developing an Analytics Strategy for a CPG Company","isPartOf":{"@id":"https:\/\/clarkstonconsulting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/#primaryimage"},"image":{"@id":"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/#primaryimage"},"thumbnailUrl":"https:\/\/clarkstonconsulting.com\/wp-content\/uploads\/2026\/01\/Developing-an-Analytics-Strategy-for-an-Iconic-CPG-Retailer_featured.jpg","datePublished":"2026-02-03T13:00:34+00:00","dateModified":"2026-02-03T20:48:16+00:00","author":{"@id":"https:\/\/clarkstonconsulting.com\/#\/schema\/person\/959926580bbb1ce099601c6ad62390e8"},"description":"We supported a CPG company in developing an enhanced analytics strategy, performing an assessment and creating a roadmap for implementation.","breadcrumb":{"@id":"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/#primaryimage","url":"https:\/\/clarkstonconsulting.com\/wp-content\/uploads\/2026\/01\/Developing-an-Analytics-Strategy-for-an-Iconic-CPG-Retailer_featured.jpg","contentUrl":"https:\/\/clarkstonconsulting.com\/wp-content\/uploads\/2026\/01\/Developing-an-Analytics-Strategy-for-an-Iconic-CPG-Retailer_featured.jpg","width":600,"height":450,"caption":"Developing an Analytics Strategy for an Iconic CPG Retailer"},{"@type":"BreadcrumbList","@id":"https:\/\/clarkstonconsulting.com\/insights\/analytics-strategy-for-a-cpg-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/clarkstonconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Developing an Analytics Strategy for an Iconic CPG Company"}]},{"@type":"WebSite","@id":"https:\/\/clarkstonconsulting.com\/#website","url":"https:\/\/clarkstonconsulting.com\/","name":"Clarkston Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clarkstonconsulting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/clarkstonconsulting.com\/#\/schema\/person\/959926580bbb1ce099601c6ad62390e8","name":"Chandler Kneer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/clarkstonconsulting.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3c32fa1241a82a173ab0403bc1b90558abe91fb70fc38936ea8c608274846562?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3c32fa1241a82a173ab0403bc1b90558abe91fb70fc38936ea8c608274846562?s=96&d=mm&r=g","caption":"Chandler Kneer"},"url":"https:\/\/clarkstonconsulting.com\/insights\/author\/chandlerk\/"}]}},"_links":{"self":[{"href":"https:\/\/clarkstonconsulting.com\/wp-json\/wp\/v2\/posts\/61427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clarkstonconsulting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clarkstonconsulting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clarkstonconsulting.com\/wp-json\/wp\/v2\/users\/250"}],"replies":[{"embeddable":true,"href":"https:\/\/clarkstonconsulting.com\/wp-json\/wp\/v2\/comments?post=61427"}],"version-history":[{"count":4,"href":"https:\/\/clarkstonconsulting.com\/wp-json\/wp\/v2\/posts\/61427\/revisions"}],"predecessor-version":[{"id":61433,"href":"https:\/\/clarkstonconsulting.com\/wp-json\/wp\/v2\/posts\/61427\/revisions\/61433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clarkstonconsulting.com\/wp-json\/wp\/v2\/media\/61371"}],"wp:attachment":[{"href":"https:\/\/clarkstonconsulting.com\/wp-json\/wp\/v2\/media?parent=61427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clarkstonconsulting.com\/wp-json\/wp\/v2\/categories?post=61427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clarkstonconsulting.com\/wp-json\/wp\/v2\/tags?post=61427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}